At Xanamed, it is our pledge to provide our customers with the most advanced, high quality products and solutions available. The products we distribute through our esteemed suppliers represent some of the best the world’s industry can offer. We pride ourselves in offering the best service, products, and solutions, at competitive prices resulting in total customer satisfaction.


To be the preferred partner in business, and the first choice, for high quality products and technologies in South Africa, and the African Continent.

Mission statement

We will be a professional, recognized partner in selected target markets, meeting the ever-changing customer needs, by providing innovative, quality products and excellent service to the long-term benefit of all stakeholders.


  • Integrity
  • Trust
  • Professionalism
  • Openness

Business model

Xanamed introduces new, leading edge sports and fertility technologies into Southern Africa. We select the best performing, highest quality products that are available in each retail segment that we enter. In most cases we are first to market, or we supersede existing products with a more advanced technology.

New technologies normally require significant training of store personnel to ensure adoption with effective and safe use. We commit a significant amount of resources to training. We ensure the best product performance and outcomes with dedicated after sales services.

Our management philosophy is to empower employees to perform effectively, and be the expert in their field, through continuous skill development programs. Each person has their own area of responsibility, has authority to function within this area of responsibility and is accountable for it. We encourage personal growth and improvement through training, mentoring and experience.


Xanamed was incorporated in 2003 by John Hill, as an international trading corporation. Xanamed's main focus was in the Sports Medicine Industry, and it distributed for companies like Shock Doctor and development and manufacturing of Recoverice, who’s products we still proudly distribute today. For the next 8 years John Hill took Xanamed from a small sports medicine company, to a major player in the South African retail industry. Today Xanamed is recognized as a leader in providing quality products and excellent service.

Early in February 2011 John Hill was killed in a motor vehicle accident, leaving his company in the capable hands of his son, Wade Hill, who he was mentoring to take over when he retired. With the incredible past, and promising future, under the leadership of Wade Hill and Clare van Eeden, we plan to continue the legacy that was established by a trully inspirational man. Xanamed remains the industry leader in all the market segments we serve.